The Power of Purpose in Government – February 23, 2021


Pontefract GroupIn collaboration with the Pontefract Group, the Association of Professional Executives of the Public Service of Canada (APEX) is proud to offer this session under its Leadership Series.

APEX Leadership Series


Cost: FREE (costs covered by APEX)

What: The Power of Purpose in Government


  • on February 23, 2021, 1:00 PM – 2:00 PM EST (60 min)
  • on February 24, 2021, 1:00 PM – 2:00 PM EST (60 min) (repeat)

(Note: this session is offered on two dates to accommodate executives’ schedules.)

Audience: Executives of the Public Service (EX-01 to EX-05 or equivalent) across Canada and internationally.

Where: Virtually – available via webinar or teleconference across Canada and globally to Federal Executives abroad. A meeting link will be sent once you are registered.


This session will be delivered primarily in English however participants are invited to submit their questions in the official language of their choice.


Opening Remarks:

    • Jacqueline Rigg, Chief Executive Officer, APEX


    • Dan Pontefract, Leadership strategist and the founder of the Pontefract Group



About this Event:

If anything needs to be learned from the pandemic, it is that operating and leading with a sense of purpose is more important than ever. Even in the public sector. Our long-term recovery depends on it. Every human interaction is crucial. Every exchange can be mutually beneficial. We all must begin paying attention to the power of purpose.

Having a sense of purpose has become table stakes. The pandemic has provided examples of organizations who understand its importance and many who do not know how critical purpose is to long-term success. What to do?

Best-selling author, thinker and leadership strategist, Dan Pontefract, has researched the concept of purpose for nearly 10 years. In this engaging talk, Dan will introduce the critical facets of purpose for you personally as well as its implications for organizations and the public sector. It will inspire you might redefine how you and your team should operate during and after the pandemic.

Speakers’ Bio:

Pontefract Group

Dan Pontefract
Leadership strategist and the founder of the Pontefract Group

Dan Pontefract

Dan Pontefract is a leadership strategist and the founder of the Pontefract Group, a firm that improves the state of leadership and organizational culture.

He is the best-selling author of four books: LEAD. CARE. WIN., OPEN TO THINK, THE PURPOSE EFFECT and FLAT ARMY. A renowned speaker, Dan has presented at four different TED events and also writes for Forbes and Harvard Business Review. Dan is an adjunct professor at the University of Victoria, Gustavson School of Business and has garnered more than 20 industry awards over his career.

Previously as Chief Learning Officer and Chief Envisioner at TELUS—a Canadian telecommunications company with $14 billion in revenues and 50,000 global employees—he launched the Transformation Office, TELUS MBA, and TELUS Leadership Philosophy, all award winning initiatives that dramatically helped to increase the company’s employee engagement to record levels of nearly 90%.

Don’t miss it! Register now!