Geneviève Binet is the Assistant Deputy Minister of Public Affairs at the Department of National Defence (DND). Prior to joining DND in 2023, she spent 16 months in the Emergency Preparedness and COVID Recovery Secretariat at the Privy Council Office (PCO) supporting the government in transforming, with partners, how it mitigates, prepares for, responds to, and recovers from emergencies, and playing a significant leadership role in supporting the work of the recent Public Order Emergency Commission. Before joining PCO, Ms. Binet was the Vice President and the Director General of the Canada Border Services Agency’s (CBSA) Chief Transformation Officer Branch, where she played an integral role in providing leadership and stewardship of the CBSA’s transformation program and its journey towards building the Border of the Future. She also worked in CBSA’s Information, Science and Technology Branch, where she led the development of corporate applications and a renewed culture in the IT sphere. She joined the CBSA in 2018, after 8 years in progressively increasing executive roles at the Canada Revenue Agency, including in Public Affairs, federal-provincial affairs, and as Chief of Staff to the Commissioner of Revenue. She joined the federal public service after a career in the market research industry.
She has a degree in Business and Anthropology from Carleton University, and a master’s Certificate in Innovation Leadership from York University’s Schulich School of Business. She is passionate about government transformation, public affairs, culture change and being a servant leader.
